Marketing. Answers Synergy test 80/100

Marketing. Answers Synergy test 80/100 Score Good 24 correct out of 30.
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Price is
company costs
profit calculation
the only element of the marketing mix that "generates" profit

The result of assessing the company´s external environment is a list
risks for the company
her potential clients
opportunities for the company

Customer selects a product or service
according to the "price - quality"
only for quality
only for the price

It is not true that the criteria for evaluating the selected strategies include
cost
risks
differentiation
flexibility (when variations are allowed along the way)
efficiency (goal achievement based on results)

Among the main functions of marketing in the company
financial
analytical
production (assortment development)
sales (sales support)
personnel Management

With the help of the marketing system, you can solve such problems as
determination of the company´s financial stability
identifying potential demand and unmet needs
product assortment and price planning
development of measures for the fullest satisfaction of existing demand
development of measures to improve the organization of production

belong to the macro environment of the company
Political factors
Economic forces
Technological factors
Competitor analysis
Customer analysis

The marketing concept "Intensification of commercial efforts" is that the main efforts are focused on
improving production
sales and customer promotion
identifying the needs, requirements and interests of target markets and providing desired satisfaction while maintaining or enhancing the well-being of the consumer and society at large

It is not true that the positioning formula can include
competitive advantages
functional purpose
target consumer group

Among the components of the matrix for the distribution of regions into categories (Peter R. Dixon)
* current sales
activity of competitors
market size
advertising
shares

Pricing strategies like those that apply to existing products (those already on sale)
discriminatory pricing
setting prices with discounts and offsets
fast penetration
slow penetration

The effectiveness of marketing activities is assessed by ...
sales results
return on marketing investment
overall positive assessment

Ways to prevent price wars include ...
improving the quality of goods (services)
advance offer of discounts
aggressive growth
maintaining market share

The selective specialization strategy is
a strategy involving a large assortment of goods in various markets, not related
strategy of a specialist striving for a high market share in a well-defined niche
a strategy that focuses on one function but serves a wide range of clients

Geographic pricing strategy means pricing
taking into account geographic location
taking into account the psychology of the buyer
in international markets

There are such ways to change the price as ...
change in the quantity of goods or services provided by the seller
change in the quality of the provided product or service
changes in discounts and markups applied for different purchase volumes
changing the form of payment
rising costs
profit growth

It is possible to choose the most effective tools for promoting goods and services) using factors such as ...
creativity
the ability to convey a large amount of information
contact price
target audience coverage

can be attributed to out-of-office studies
Articles on the Internet
Experiment
Observations

Secondary sources of information include
interview
press
the Internet
statistics
experiment

It is not true that the analytical function of marketing includes ...
assortment portfolio formation
macroenvironment analysis
target market analysis
competitor analysis